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We Need Us!

We Need Us!

 

We Need Us!

 
 

During a summer featuring a global pandemic and uprisings for racial justice, we created a rally cry for the small businesses and communities of Minneapolis. We Need Us! is a nod to the symbiotic relationship we have with the little local spots we can’t find anywhere else β€” we need them and they need us. We got the word out via a bold, colorful series of localized wild postings and billboards throughout the city.

 
 
The wordmark is set in Martin, a commanding typeface created by Black-owned type foundry Vocal Type.
 

Credits

CW: Kelly Hering
CD: Marty Senn
TYPE: Martin by Vocal Type
Β© 2020