Hitched at Helzberg
We worked with Helzberg Diamonds to implement a service that no other jeweler has: we ordained their associates to offer real weddings in stores. Yes, now you can get the ring and get hitched at any Helzberg location nationwide.
To make it all happen, we entered into a first-ever brand partnership with Universal Life Church, one of the world’s largest online ordination sites, to ordain over one-thousand Helzberg associates across the nation. We created extensive toolkits offering sample vows and instructions for legal marriages in every state. When couples were ready to make it official, Helzberg was ready to officiate.
The campaign generated more than 550.4 million earned impressions (1.4k placements) with national outlets including The New York Times, Adweek and NPR’s “Wait, Wait, Don’t Tell Me.” All of this with a project budget of $150k.
Credits
CW: Annika Lapakko
CD: Allison Hayes
VIDEO: Molly Nemer, Maya Rait
© 2019