In 2017, Kristi Battarbee and I manifested our childhood dreams with the conception of the next weird creature to hit the Trolli sour gummy kingdom: Sour Brite Sloths. The product was originally released as a limited-edition candy at 7-Eleven stores (in tandem with a Trolli-inspired Slurpee), but it was such a hit that Trolli decided to save the sloths from extinction at the end of the partnership by making them available indefinitely.

We created not only the 3D mold for the candy itself, but also the packaging, press and influencer kits, digital assets and more.