Yeah, you’re doing it right.
What do you do when Truvia, a zero-calorie, zero-sugar stevia sweetener, asks you to create a campaign that leans into wellness? Well, first you scratch your head. Then, you make a series of silly digital videos that lean into the fact that whatever amount of wellness you’re doing, you’re doing it right.
Credits
CW: Annika Lapakko
ACD: Chris Gault
DIRECTOR: Danielle Katvan
PRODUCER: Tracy Tabery-Weller
EDITOR: Pop-Up Post
© 2020